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 Academic Year: | 2018/9 |
| Owning Department/School: | School of Management |
| Credits: | 12 [equivalent to 24 CATS credits] |
| Notional Study Hours: | 240 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
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| Assessment Summary: | CW 30%, EX 70% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | |
| Description:
| Aims: This unit will provide students with a solid grounding in the key managerial disciplines of finance, marketing, HR management and economics in order to enable them to oversee the operational performance of complex, engineering-driven enterprises. Learning Outcomes: Accounting and Finance: * Analyse key financial statements of business organisations * Apply basic costing techniques in order to facilitate managerial decision making * Appraise the role and structure of budgets in an organisation Marketing * Explain the principles of building brands * Create and plan appropriate promotion and advertising activities HR Management * Critically assess the contribution of HRM to organisational performance * Identify the core elements of HRM practice * Apply HR models to various sectors Business Economics * Undertake economic analysis of markets and firms Skills: Intellectual Skills * Understanding of theory and its application to real business situations (T, F, A) * Use theory to analyse case studies (T, F) * Ability to Interpret data (A) Professional Practical Skills * A generally well directed approach to the analysis and interpretation of information (F) * Application of concepts and models to practical situations (T, F) Key Skills * Critical thinking and ability to construct an argument (F, A) * Writing and presentation skills (F, A) Personal/Interpersonal Skills * Ability to work in teams * Ability to communicate including presenting and marketing themselves and their ideas; * Preparation and production of effective business plans and reports Content: Accounting and Finance: * The accounting process; * The format and content of a profit and loss account, balance sheet and cash flow statements; * Techniques of financial analysis * Budgeting Marketing * Fundamentals of the theory and practice of marketing * Consumer behaviour, B2B and services buying behaviour * Market segmentation and positioning HR Management * Strategic HRM - development and main models; * Links between HRM and organisational performance * International HRM Business Economics * The competitive environment, * models of market structure, * pricing and competition. |
| Programme availability: |
MN50685 is Compulsory on the following programmes:Department of Mechanical Engineering
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Notes:
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