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MN22030: Consumer psychology

[Page last updated: 03 June 2024]

Academic Year: 2024/25
Owning Department/School: School of Management
Credits: 10 [equivalent to 20 CATS credits]
Notional Study Hours: 200
Level: Intermediate (FHEQ level 5)
Period:
Semester 1
Assessment Summary: CWRG 30%, EXCB 70%
Assessment Detail:
  • Report Group (CWRG 30%)
  • Closed-book written examination (EXCB 70%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: 1. Demonstrate the ability to critically evaluate consumer research and theoretical models in the field. 2. have an understanding of psychological theories and processes used to understand consumer behaviour. 3. be able to consider different ways in which consumer research may be applied in the development of marketing programmes.


Synopsis: Explore factors that influence consumer behaviour. You'll learn about consumer behaviour and the influences that shape consumption. Drawing on psychological theories, you'll examine how memory, social influence, personality, context, persuasion, attitudes and learning influence consumers.

Content: 1. Introduction 2. Consumer senses 3. Learning and memory 4. Motivations, goals and needs 5. Decision-making 6. Attitudes 7. Social influence 8. Personality and lifestyle 9 &10. Moods and emotions

Course availability:

MN22030 is Compulsory on the following courses:

School of Management
  • UMMN-AKB15 : BSc(Hons) Management with Marketing with work placement (Year 2)

MN22030 is Optional on the following courses:

School of Management
  • UMMN-AFB10 : BSc(Hons) Accounting and Finance (Year 2)
  • UMMN-AKB10 : BSc(Hons) Accounting and Finance with work placement (Year 2)
  • UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 3)
  • UMMN-AKB13 : BSc(Hons) International Management with year abroad (Year 2)
  • UMMN-AFB14 : BSc(Hons) Management (Year 2)
  • UMMN-AKB14 : BSc(Hons) Management with work placement (Year 2)

Notes:

  • This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.