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Formative moments

Nine moments that shaped our business and society research – and the papers that responded to them.

An open paper calendar.
Our CBOS members have responded to real-world events with their research.

The world has transformed at an overwhelming pace over the 20 years since the Centre for Business, Organisations and Society (CBOS) was founded. The world’s population has grown by almost two billion people; the value of global trade in goods and services has more than doubled; the percentage of people living in poverty globally stands at less than half its 2005 rate.

Technology is more of a staple in our lives than ever before – the iPhone was launched in 2007, and has since sold over 2.5 billion units – and the majority of us now take internet access for granted as part of our daily lives.

But global temperatures have continued to rise alarmingly, and a climate emergency has now been declared in 40 countries. The Covid-19 pandemic claimed more than 7 million lives across the world, and months of lockdowns fundamentally shifted the ways in which we live and work.

Throughout all of this change and more, CBOS members have been responding to real-world events in their research, seeking to achieve impact through engagement with business and society.

Here are some of the key moments and papers from CBOS’ history – so far...

Increasing focus on CSR

Brammer, S., & Millington, A. 2008. ‘Does It Pay to Be Different? An Analysis of the Relationship Between Corporate Social and Financial Performance’. Strategic Management Journal, 29(12): 1325-1343.

“It was a paper motivated by the confusion in research and practice regarding whether being a ‘good’ firm paid off financially. Our paper sought to distinguish more precisely what ‘doing good’ meant at the firm level by identifying those firms that made higher, or lower, levels of charitable donations than is implied by their size, industry, profitability, etc.

“We then used this classification to explore whether those that gave more than expected performed better financially, showing that both those with unexpectedly high and unexpectedly low donations tended to outperform other firms.

“We argued that this reflected a differentiation hypothesis in which firms needed to ‘go big or go home’ with their CSR or simply save their money. Being stuck in the middle was the worst outcome.”

- Professor Steve Brammer, Dean of the School of Management

2007-2008 great financial crisis

Grosvold, J., & Brammer, S. 2011. ‘National Institutional Systems as Antecedents of Female Board Representation: An Empirical Study’. Corporate Governance: An International Review, 19(2): 116-135.

“The paper was written at the time when the topic of corporate board gender diversity was gaining traction. This was partly driven by Norway’s decision to introduce a quota of 40% female representation on the boards of public companies in 2005, and the now infamous quote by Christine Lagarde that had Lehman Brothers been Lehman Sisters, the bank would never have collapsed.

“Board gender diversity started to form part of a global conversation, but whilst we knew that the share of board seats that women held across countries differed, we had little insight into why. We therefore set out to understand more about what could cause these systematic national differences. The paper was cited in a number of policy documents, suggesting that this research impacted policy formation and practice.”

- Dr Johanne Grosvold, CBOS Deputy Director

2015 European migrant crisis and the Brexit referendum

Dawson, C., Veliziotis, M., & Hopkins, B. 2018. ‘Understanding the Perception of the “Migrant Work Ethic”’. Work, Employment & Society , 32(5): 811-830.

“The ‘migrant work ethic’ was a common phrase thrown around when it came to Central and Eastern European workers operating in the UK.

"We wanted to test whether this was something innate about these migrant workers or whether it could be explained by simple economic models – and it turns out that it could.

“Migrant workers from these (at the time) poorer countries received positive income shocks in the UK and therefore worked harder, as standard economic theory predicts. Moreover, as they acclimatised to wages in the UK, their perceived stronger work ethic disappeared.”

- Professor Chris Dawson

Introduction of UK's Modern Slavery Act 2015

Crane, A., LeBaron, G., Phung, K., Behbahani, L., and Allain, J. (2022) ‘Confronting the Business Models of Modern Slavery'. Journal of Management Inquiry, vol. 31 (3): 264-285.

“We were already working on the topic of modern slavery in business, and then the UK Modern Slavery Act was introduced and there was suddenly a lot more interest and engagement in the research we were doing.

“This paper won several prizes and received plenty of media attention but also got rejected by quite a few journals before it was eventually published. We knew we were on the right track, though, and just needed to persevere to get our ideas out there.

“Between starting the research and publishing the paper, our team also went through three international relocations, two births, a marriage, an adoption and several changes in job. This paper taught us that life happens while you’re busy doing research and you meet plenty of obstacles along the way, but you just have to press on and believe in what you are doing.”

- Professor Andrew Crane, CBOS Director

#MeToo movement

McCarthy, L., & Glozer, S. 2021. ‘Heart, Mind and Body: #NoMorePage3 and the Replenishment of Emotional Energy', Organization Studies , 43(3): 369-394.

“The origins of this paper date back to 2014 when Lauren and I were fresh-faced PhD students. Funnily enough, this paper also introduced me to CBOS; I was invited to present this research as a guest speaker for a seminar in 2015!

“Lauren and I were passionate about sharing the story of #NoMorePage3 – a feminist collective campaigning to remove sexualized images of women from a UK newspaper.

“At the time, feminist activism was receiving increased attention as the #MeToo movement was on the rise, so we were pleased to be developing insights on how campaigners could recharge their emotional energy in the face of online abuse.

“After numerous conference presentations and lots of deep thinking, we carved out a contribution we were excited about and sent the paper to Organization Studies. Following several rounds of reviews (and the arrival of a baby for both authors!) the work was published in 2021.”

- Professor Sarah Glozer, Head of Marketing, Business and Society Division

Black Lives Matter

Dar, S., Liu, H., Martinez Dy, A., & Brewis, D. N. 2021. ‘The Business School Is Racist: Act Up!’ Organization, 28(4): 695-706.

“Back in 2020, we were writing this article as part of a broader set of interventions we were leading in higher education, including workshops on Building the Antiracist Classroom. All around us, we were witnessing people probing their own interactions with others in their community, their practices, and the ways their organisations operated; seeking to overhaul and better them.

“In our own discipline, there were a handful of scholars producing compelling analysis, but their writing was remaining at the margins and unheeded. We wrote this polemic in the spirit of ‘Acting Up!’, a space carved out in the journal Organization to call others to action through decisive critique.

“The piece succinctly dissects key elements of the business school system that contribute to the continuation of racism today and explains why we need support systems across generations of scholars in order to make change.”

- Dr Deborah Brewis

Covid-19 pandemic

Chen, Z., & Hang, H. 2021. ‘Corporate Social Responsibility in Times of Need: Community Support During the COVID-19 Pandemics’. Tourism Management , 87: 104364.

“This research was inspired by 'heart-warming initiatives' by the hospitality sector during the Covid-19 pandemic to offer free accommodations to homeless people and/or medical professionals to show solidity with local communities.

“Our study found that hotels that provided community support in the form of free accommodation to medical professionals had little impact on how tourists felt about them, perhaps because showing gratitude to healthcare workers had quickly become a social norm.

“In contrast, the hotels that offered accommodation to homeless people really seemed to go beyond the social norm. Thus, it was seen as a marker of genuine concern for social welfare. As a result, the hotels were rewarded with a marked intention by tourists to spread positive word of mouth.”

- Professor Haiming Hang

Smartphone anxiety on the rise

Ellis, D. A. 2019. ‘Are Smartphones Really that Bad? Improving the Psychological Measurement of Technology-Related Behaviors’. Computers in Human Behavior, 97: 60-66.

“This paper critically considered the methods used to understand relationships between psychological outcomes (such as depression and anxiety) and technology use – specifically, how survey-based tools that aim to assess smartphone usage are unable to capture technology-related experiences or behaviours. As a result, many conclusions concerning the psychological impact of technology use remain unsound.

“Post-publication, this spawned a variety of methodological and theoretical innovations from colleagues at Bath and beyond. The field has largely re-positioned itself as many ‘addictive’ technologies have long since become intertwined with daily life. However, such moves haven’t always translated into evidence-based policy. While some governments have concluded that limiting smartphones or social media will not make people happier, others are attempting to block the use of specific apps (such as TikTok) or – as in Australia – ban social media for anyone under the age of 16.”

- Professor David Ellis

Looking to the future of working conditions

Soundararajan, V., Wilhelm, M., Crane, A., Agarwal, P., & Shetty, H. 2025. ‘Towards a Systemic Approach for Improving Working Conditions in Global Supply Chains: An Integrative Review and Research Agenda’. Academy of Management Annals.

“The purpose of this literature review was to synthesise high-quality literature on working conditions in global supply chains from a multidisciplinary perspective. By examining existing contributions, the paper aimed to identify what has been achieved so far and explore meaningful ways to advance both research and real-world impact.

“This has been a longstanding goal of mine, and having it published in the Academy of Management Annals will enhance its visibility and significance among management scholars.

Improving working conditions in global supply chains is not solely a supply chain issue: it has broad implications across management fields and beyond.”

- Professor Vivek Soundararajan, CBOS Deputy Director

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This article appeared in issue 2 of the Research4Good magazine, published March 2025. All information correct at time of printing.