Aims & Learning Objectives:
This course builds on Economics of Strategy 1 to develop a fuller understanding of the economic aspects of strategic decisions. Particular attention is given to the analysis of strategic choices concerning the boundaries of the firm - in terms of processes carried out, product scope and the geographical area of operations. The introduction of new products and processes through technical advance is examined as is the network of relationships with other firms.
Content:
Vertical integration and other types of relationships with buyers and suppliers. Diversification and conglomerate firms. Internal growth, acquisitions and mergers. Divestment and corporate refocusing. New product and process introduction. Joint ventures and strategic alliances. The internationalisation of business.
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