Department of Biology & Biochemistry, Unit Catalogue 2007/08 |
BB30155 Developing entrepreneurial skills in biological science |
| Credits: 6 |
| Level: Honours |
| Semester: 1 |
| Assessment: CW100 |
| Requisites: |
| While taking this unit you must take BB30042 or take BB30163 or take BB40130 |
|
Aims:
* To provide an explanation of the strategic development of products * to provide a step by step explanation of the development of a new product; including technical; manufacturing and sales decisions taken * to provide an explanation of 'intellectual property' and how to protect it * to provide an analysis of problem solving and techniques for generating ideas * to provide a technical brief of Metarhizium anisopliae and its application against the black vine weevil, Otiorhynchus sulcatus * to provide a step by step explanation of how to build a business plan * to provide an understanding of financial management; to provide an understanding of how to develop a marketing plan. Learning Outcomes: After taking this unit the students should be able to: * discuss why a product is commercially attractive and how a commercial strategy is developed. * demonstrate an appreciation of the factors that influence new product development and how a commercial strategy can influence product development. * demonstrate an understanding of IPR, trade marks, copyright and patents and their use in commercialisation. * define a problem and use some standard techniques for generating ideas to solve problems. * demonstrate an understanding of the value of a business plan and how to build one. * demonstrate the principles of how to collect and manage market information . * Work singly and with others to present a case. Skills: Teamwork, communication skills, presentation and writing skills, creative thinking. Content: A commercial approach to product design; product development: a case history; protecting, developing and exploiting ideas; creative thinking; the insect pathogenic fungus Metarhizium anisopliae, a technical brief; building a business plan; financial know how; developing a marketing plan. |