School of Management, Unit Catalogue 2007/08 |
MN50336 Marketing in context |
| Credits: 6 |
| Level: Masters |
| Semester: 1 |
| Assessment: CW 100% |
| Requisites: |
| In taking this unit you cannot take MN30109 |
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Aims: The unit aims to provide a critical analysis of normative marketing practice across a number of different contexts. Specifically, the aims of the unit are: a) to create an understanding of marketing norms within: the political economy, markets in different evolutionary cycles, and non traditional applications; and b) provide an understanding of how marketing shapes, and is shaped by, these contexts.
Learning Outcomes: After completing the unit, the student should be able to: a) understand the norms which dominate modern marketing practice, b) evaluate marketing norms in terms of the political economy, c) understand the impact of marketing norms in emerging and developed economies, d) understand the relevance of marketing norms in non traditional applications, e) critically evaluate the future of marketing norms in terms of these contexts. Skills: Critical analysis and judgement (T, F, A); Ability to apply conceptual tools (T, F, A); Presentation skills (A). Content: Session 1: Normative Marketing: A Short History - S. Pervan Session 2: Political Economy 1 - S. Pervan Session 3: Political Economy 2 - S. Pervan Session 4: Emerging Markets 1 - S. Pervan Session 5: Emerging Markets 2 - S. Pervan Session 6: Advanced Industrialised Economies - S. Pervan Session 7: Essay Workshop - S. Pervan Session 8: Marketing Marketing 1 - S. Pervan Session 9: Marketing Marketing 2 - S. Pervan Session 10: Marketing: The Future - S. Pervan Session 11: Revision - S. Pervan. |