School of Management, Programme Catalogue 2008/09 |
TMMN-AFM12: MSc Marketing |
Mode of attendance: Full time |
Year 1, Academic year |
| Mandatory units |
| MN50358 | Research methods for marketing | 6 Credits |
Year 1, Semester 1 |
| Mandatory units |
| MN50336 | Marketing in context | 6 Credits |
| MN50355 | Marketing to consumers | 6 Credits |
| MN50357 | Marketing and society | 6 Credits |
| MN50360 | Strategic brand management | 6 Credits |
Year 1, Semester 2 |
| Mandatory units |
| MN50439 | Strategic marketing: creating competitive advantage | 6 Credits |
| Optional Units: Select 4 Unit(s) from the following list: |
| MN50189 | Privacy, trust and security in the e-society | 6 Credits |
| MN50204 | Services management | 6 Credits |
| MN50285 | Data analysis for marketing decisions | 6 Credits |
| MN50335 | Advertising theory | 6 Credits |
| MN50356 | Marketing to businesses and organisations | 6 Credits |
| MN50361 | E-marketing | 6 Credits |
| MN50376 | Advances in consumer research | 6 Credits |
| MN50406 | Financial management for marketing | 6 Credits |
| MN50407 | Global marketing | 6 Credits |
Year 1, Dissertation Period |
| Mandatory units |
| MN50425 | MSc in Marketing dissertation | 30 Credits |