School of Management, Programme Catalogue 2010/11 |
TMMN-AFM12: MSc Marketing |
Leading to the award of MASTER OF SCIENCE IN MARKETING |
Mode of attendance: Full-time |
| Year 1 |
Academic Year |
| Compulsory Units |
| MN50358 | Research methods for marketing | 6 Credits |
Semester 1 |
| Compulsory Units |
| MN50336 | Principles of marketing | 6 Credits |
| MN50355 | Marketing to consumers | 6 Credits |
| MN50356 | Marketing to businesses and organisations | 6 Credits |
| MN50357 | Marketing and society | 6 Credits |
Semester 2 |
| Compulsory Units |
| MN50360 | Strategic brand management | 6 Credits |
| MN50439 | Strategic marketing: creating competitive advantage | 6 Credits |
| Optional Units: Select 3 Unit(s) from the following list: |
| MN50204 | Services management | 6 Credits |
| MN50335 | Advanced advertising theory | 6 Credits |
| MN50361 | E-marketing | 6 Credits |
| MN50406 | Financial management for marketing | 6 Credits |
| MN50407 | Global marketing | 6 Credits |
| MN50480 | Principles of corporate social responsibility | 6 Credits |
Dissertation Period |
| Compulsory Units |
| MN50425 | MSc in Marketing dissertation | 30 Credits |