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Programme & Unit Catalogues

School of Management, Programme Catalogue 2011/12

TMMN-AFM12: MSc Marketing

Leading to the award of MASTER OF SCIENCE IN MARKETING

Mode of attendance: Full-time

Year 1

Click here for further information NFAAR-PGT assessment regulations:
  • This programme has the following designated alternative programmes (DAPs): PG Diploma; PG Certificate
  • Assessment Regulations: Appendix 11 PDF format -requires Acrobat Reader to view
  • Programme progression requirement: not applicable; Stage Required Unit (SRU) must be passed to progress to dissertation
  • Taught credits: 60; Dissertation/Project credits: 30

Academic Year: Taught Units
Designated Essential Units Click here for further information
MN50357 Marketing and society 6 Credits
MN50439 Strategic marketing: creating competitive advantage 6 Credits

Semester 1: Taught Units
Designated Essential Units Click here for further information
MN50336 Contemporary marketing challenges 6 Credits
MN50355 Understanding consumption in context 6 Credits
MN50356 Marketing to businesses and organisations 6 Credits

Semester 2: Taught Units
Stage Required Designated Essential Units Click here for further information
MN50358 Research methods for marketing 6 Credits
Designated Essential Units Click here for further information
MN50335 Advanced advertising theory 6 Credits
MN50360 Strategic brand management 6 Credits
MN50406 Financial management for marketing 6 Credits
MN50487 Cross cultural marketing 6 Credits

Dissertation Period: Project/Dissertation Units
Compulsory Units
MN50425 Independent research study (IRS) 30 Credits


Notes:
* This programme catalogue is applicable for the 2011/12 academic year only. Students continuing their studies into 2012/13 and beyond should not assume that later years of a programme will be in the format displayed here for 2011/12.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.