Academic Year:
| 2012/3 |
Owning Department/School:
| School of Management |
Credits:
| 6 |
Level:
| Intermediate (FHEQ level 5) |
Period: |
Semester 2
|
Assessment:
| EX 100% |
Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
Requisites:
| This unit is not available to students on BSc (hons) Business Administration or BSc (hons) International Management and Modern Languages. |
Description:
| Aims: This module examines marketing management. The module aims to develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing.
Learning Outcomes: After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan.
Skills: Develop the ability to conceptualize marketing problems by using a series of analytical tools.
Develop the ability to plan and rationalize marketing activities
Develop presentation skills in the classroom.
Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Introduction to Marketing Concepts
* Segmentation
* Targeting/Positioning
* Marketing Planning & Writing Marketing Plans
* Branding
* Pricing
* Marketing Strategy
* Product Policy & NPD
* Promotion and Advertising
* Distribution Strategy
* Information and Research
* Revision.
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Programme availability:
|
MN20073 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.
- UXXX-AFN99 : Generally available catalogue - No specified year
MN20073 is Optional on the following programmes:
Department of Biology & Biochemistry
- RSBB-AFM07 : Integrated PhD Postgenomic Biosciences (Biosciences Route) (Full-time) - Year 1
- TSBB-AFM03 : MRes Biosciences (Full-time) - Year 1
Department of Chemistry
- USCH-AFB01 : BSc (hons) Chemistry (Full-time) - Year 3
- USCH-AKB02 : BSc (hons) Chemistry with Industrial Training (Full-time with Thick Sandwich Placement) - Year 4
- USCH-AAB02 : BSc (hons) Chemistry with Study Year abroad (Full-time with Study Year Abroad) - Year 4
- TSCH-AFM01 : MRes Chemistry (Full-time) - Year 1
Programmes in Natural Sciences
- UXXX-AFB01 : BSc (hons) Natural Sciences (Full-time) - Year 2
- UXXX-AKB02 : BSc (hons) Natural Sciences with Industrial Placement (Full-time with Thick Sandwich Placement) - Year 2
- UXXX-AAB02 : BSc (hons) Natural Sciences with Study Year Abroad (Full-time with Study Year Abroad) - Year 2
Department for Health
- UHHL-AFB01 : BSc (hons) Sport and Exercise Science (Full-time) - Year 1
- UHHL-ACB04 : BSc (hons) Sport and Exercise Science with Combined Professional Placement & Study Abroad (Full-time with Combined Placement) - Year 1
- UHHL-AKB04 : BSc (hons) Sport and Exercise Science with Professional Placement (Full-time with Thick Sandwich Placement) - Year 1
- UHHL-AAB02 : BSc (hons) Sport and Exercise Science with Study Year Abroad (Full-time with Study Year Abroad) - Year 1
MN20073 is Optional (DEU) on the following programmes:
Department of Chemistry
- USCH-AFB03 : BSc (hons) Chemistry with Management (Full-time) - Year 2
- USCH-AKB04 : BSc (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 2
- USCH-AAB04 : BSc (hons) Chemistry with Management with Study Year Abroad (Full-time with Study Year Abroad) - Year 2
- USCH-AFM07 : MSci (hons) Chemistry with Management (Full-time) - Year 2
- USCH-AKM07 : MSci (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 2
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