|
 Academic Year:
| 2013/4 |
| Owning Department/School:
| Department of Computer Science (administered by the Learning Partnerships Office) |
| Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 2 at Chichester College Semester 2 at Wiltshire College |
| Assessment:
| CW 100% |
| Supplementary Assessment: |
Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: This unit aims to broaden and challenge the student's understanding and experience of creative media production by encouraging experimentation. It urges examination and critical analysis of emerging avant garde and experimental media products, which go beyond the conventional. The unit aims specifically to promote new and innovative media products. Learning Outcomes: By the end of the unit the student should be able to: * describe the historical development of current creative media and visual culture; * describe in detail semiotics and the generation of meaning within creative media products; * demonstrate creative media production that breaks new ground in media production techniques. Skills: Intellectual: study of historical development and self-evaluation of practical work (T, A) Practical: pre-production and production of experimental film or multimedia (F, A) Professional: industry standard production methods (F). Content: Exploration of aesthetics: e.g. colour, shape, texture, form, sounds, timbre, inherent qualities, implied association Overview of the historical development of the avant garde, underground and experimental media arts, particularly current developments. Exploration and exploitation of the potential and characteristics of media and materials, generation of implicit and explicit meanings. Experimentation with alternative production techniques and methods: e.g. juxtaposition of unrelated images, non narrative sequences, sound design and sound/image relationships. Analysis, through experiment, of chance effects and meaning generated through chance. Experimentation with media specific techniques: e.g. under/over-exposing, use of filters, unconventional use of lenses, lighting, camera movements, pattern, form, texture, focus, sound manipulation, timbre, pace etc Production, following experimentation, of innovative visual and audio media products that are free of the restraints of a defined communications task and which go beyond conventional and existing production techniques, methods and products. Exploration of pervasive media and augmented reality as art forms and marketing tools. |
| Programme availability: |
LP20527 is Compulsory on the following programmes:Programmes administered by the Learning Partnerships Office
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