|
 Academic Year:
| 2013/4 |
| Owning Department/School:
| Department of Computer Science (administered by the Learning Partnerships Office) |
| Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Academic Year at Chichester College Academic Year at Wiltshire College |
| Assessment:
| CW 40%, PF 60% |
| Supplementary Assessment: |
Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| Before taking this unit you must take LP10387 and take LP10388 and take LP10391 or equivalent. |
| Description:
| Aims: The unit will equip students with skills and knowledge about: * The fundamental concepts of graphic design, image manipulation and typography in the development of design and communication. * The process of composing and modifying graphical and typographic content according to the requirements of published and digital media. The generation and manipulation of images by the use of scanned physical media, digital cameras, and use of industry standard software. * To be able to use a variety of desk top publishing software applications to generate and develop graphic and typographic solutions. The generation and output of creative images to industry standards for a range of communication requirements. Learning Outcomes: At the completion of this unit, students will be able to: * Demonstrate an understanding of the fundamental concepts of graphic design and typography in design and communication. Identify elements, styles and techniques used in the generation and manipulation in a range of digital artwork. * Create, compose and modify graphical and typographic content according to communication requirements Demonstrate creative image generation and manipulation skills to develop original images in response to design briefs. * Use software applications to generate and edit graphic and text content Use of industry-standard software applications and associated peripheral equipment. Skills: Practical: use publishing software applications to combine image and text content in response to design briefs. Demonstrate the ability to generate images for communication purposes using a range of manipulation software techniques. (F, A) Analytical; evaluative: distinguish between a range of commercial design needs. Recognise and distinguish between ranges of digitally generated image manipulation techniques. (T, A) Content: Exploration of historical and/or contemporary communication and imagery, with identification of how manipulation techniques may have been used to enhanced these images relative to their intended target audience. Developments in Graphic Design and Typography as socio-political influences (corporate identity, information and instruction graphics, advertising and graffiti). Responding to client and communication requirements. Exploration and experimentation with the possibilities offered by a variety of software applications to find original solutions to design problems. Scanner and camera settings; controlling resolutions for screen and print. Generation and manipulation of images to create original content. Creation of graphical elements and designs with industry-standard vector and raster graphics software. Use multiple tools to generate, develop and modify scalable graphic elements. Manipulation of vector elements (e.g. fills and strokes) with colour, gradients, textures and brushes. Effective use of layers and masks in creating composite images. Exploration of advanced productivity tools to accelerate workflow. Navigate workspace effectively including contextual menu features for manipulation techniques; Edit (e.g. copy, paste, paste into and transform), Image (e.g. mode, levels, curves, hue, saturation and variations), Selection (e.g. feather, expand and border), etc. Understanding of palette content and features; custom layouts, options palette, layer palette, swatches and colour, colour selection and modification, colour libraries. Controlled use of advanced software features; Use of pen tool for paths. Loading & saving selections, channels. History palette for snapshot & history brush, purge. Actions palette for recording, playback, batch application. Understanding of format choices and intended final use (e.g. printed, web or interactive etc.), with reference to the difference between vector and bitmap/raster images, resolution and colour space. Greyscale, Duotone, RGB, CMYK and Index colour modes and their relationship to digital, printed or web use. File formats and associated ccompression and/or embedded profiles relative to intended final use. Output image resolution in accordance with industry standards. Understanding of typographic styles (e.g. serif, sans-serif and script) and font families (e.g. light, bold and italic). The relationship between point size, leading and kerning. Use of justification, text boxes and text paths in composition. |
| Programme availability: |
LP20531 is Optional on the following programmes:Programmes administered by the Learning Partnerships Office
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