|
 Academic Year:
| 2013/4 |
| Owning Department/School:
| Department for Health (administered by the Learning Partnerships Office) |
| Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 2 at City of Bath College Semester 2 at Weymouth College |
| Assessment:
| CW 70%, OR 30% |
| Supplementary Assessment: |
Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: This unit enables students to develop some of the management skills learnt in 'Introduction to Management Skills' by exploring specifically the role of marketing and business planning as a Health and Fitness Manager. This includes delivering the skills and underpinning knowledge to prepare a marketing strategy/business plan for a health or fitness venture, and in so doing provides the opportunity for students to obtain the Central YMCA Qualification in 'Business and Marketing Skills for the Fitness Professional' as an additional qualification (subject to logistics). Learning Outcomes: At the end of this unit students will be able to: * Outline the management role & skills required for strategic/business planning and project management; * Describe the terminology and tools required for marketing in the health and fitness industry; * Develop the skills necessary to produce a marketing/business strategy for a health/fitness organisation. Skills: Intellectual * Applying theory to practice (T,F,A) * Improve own learning (F) * Academic writing skills (T, F, A) * Research skills (F, A) * Develop effective practice (F) Professional * Working independently/autonomously (F) * Communicating professionally (T, F, A) * Reflective practice (F, A) Key/Transferable * Working logically/systematically (F) * Communication (F, A) * ICT (F,A) Practical * Applying theory to practice (T, F, A) * Prioritising time and task (F) * Self organisation and management (F) Content: Business planning: researching an idea, setting up; Marketing: strategic and tactical, market mix, audit, SWOT, PEST; Consumer behaviour; Business definition: mission and objectives, targeting and positioning, strategy formulation; Business promotion: links to marketing, strategies. |
| Programme availability: |
LP20575 is Compulsory on the following programmes:Programmes administered by the Learning Partnerships Office
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