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![]() | 2013/4 |
![]() | School of Management |
![]() | 6 |
![]() | Masters UG & PG (FHEQ level 7) |
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Semester 2 |
![]() | CW 100% |
![]() | Like-for-like reassessment (where allowed by programme regulations) |
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![]() | Aims: To ensure candidates understand the competitive and corporate strategy bases of successful firm management. Learning Outcomes: By the end of the unit candidates should be able to: * Understand the bases of successful competitive strategy. * Understand the differences between competitive and corporate strategy. * Understand how competitive strategy is developed and then how corporate strategy facilitates successful competitive strategy delivery. Skills: * Intellectual skills: ability to select a focus for a project, analysis and synthesis of information. * Practical skills: ability to analyse, identify and relate competitive and corporate strategy to micro- and macro-level national and international business environments. * Transferable skills: analytical ability to research and identify strategic problems and opportunities of firms. Content: Industry analysis, competitive strategy, corporate strategy, strategic activity scope, strategic market scope, strategic geographical scope, strategy identification, strategy assessment, strategy formulation. |
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MN50176 is Optional on the following programmes:School of Management
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