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School of Management, Programme Catalogue 2013/14

TMMN-AFM12: MSc Marketing

Leading to the award of MASTER OF SCIENCE IN MARKETING

Mode of attendance: Full-time

Year 1

Follow this link for further information on the NFAAR NFAAR-PGT assessment regulations:
  • This programme has the following designated alternative programmes (DAPs): PG Diploma; PG Certificate
  • Assessment Regulations: Appendix 11 PDF format -requires Acrobat Reader to view
  • Programme progression requirement: not applicable
  • Stage required unit (SRU) must be passed to progress to dissertation
  • Taught credits: 60; Dissertation/Project credits: 30


Semester 1: Taught Units
Designated Essential Units Click here for further information
MN50335 Advanced advertising theory 6 Credits
MN50355 Understanding consumption in context 6 Credits
MN50356 Marketing to businesses and organisations 6 Credits
MN50357 Marketing and society 6 Credits
MN50439 Strategic marketing 6 Credits

Semester 2: Taught Units
Stage Required Designated Essential Units Click here for further information
MN50358 Research methods for marketing 6 Credits
Designated Essential Units Click here for further information
MN50360 Strategic brand management 6 Credits
MN50361 E-marketing 6 Credits
MN50487 International marketing across cultures 6 Credits
Optional Units: Select 1 Unit(s) from the following list:
MN50182 Financial management for international business 6 Credits
MN50205 Project management 6 Credits
MN50454 Business in emerging markets 6 Credits
MN50480 Principles of corporate social responsibility 6 Credits
MN50550 Business analytics 6 Credits

Dissertation Period: Project/Dissertation Units
Compulsory Units
MN50425 Independent research study (IRS) 30 Credits

Notes:
* This programme catalogue is applicable for the 2013/14 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that later years of a programme will be in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.