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2014/5 |
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School of Management |
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6 |
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Masters UG & PG (FHEQ level 7) |
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Semester 2 |
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CW 100% |
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Like-for-like reassessment (where allowed by programme regulations) |
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Aims: To develop an understanding of the research methods relevant for designing and delivering a practical business case analysis in an organizational settings and to set expectations for the 'Business Case' component of the Portfolio of Professional Practice (MN50389). Learning Outcomes: The student should be able to demonstrate by the end of this unit: * an understanding of the purposes and components of a business case analysis and systematic approaches to structuring it; * an understanding of approaches to engaging organizational stakeholders in identifying and defining a suitable business issue for analysis and negotiating access to relevant data sources; * the ability to research and review scholarly literature relevant to framing a practical business case, and secondary data sources for its analysis; * an understanding of the purposes of confirmatory and exploratory research and relevant quantitative and qualitative research methods; * the ability to design and report research methods (sampling, data collection, data analysis), and demonstrate an appreciation of the limitations of chosen methods; * developed skills in quantitative data management, descriptive statistics and univariate analysis of variance; * developed skills in the presentation of findings. Skills: Understanding of literature and secondary data search and review - taught and assessed Business communication skills - facilitated and assessed Ability to identify, plan and evaluate a Business Case Analysis - facilitated and assessed Questionnaire design for surveys and interviews - facilitated and assessed Quantitative data analysis - facilitated Critical thinking related to use of research methods - facilitated and assessed. Content: Planning and justifying a business case analysis and adopting relevant research strategies Justifying and applying methods of quantitative data analysis & understanding their limitations Justifying and applying methods of qualitative data analysis & understanding their limitations Reporting a business case and expectations for assessment Business communication skills (related to engaging stakeholder in business case) Excel software data management and analysis. |
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MN50559 is Compulsory on the following programmes:School of Management
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