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2014/5 |
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School of Management |
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3 |
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Masters UG & PG (FHEQ level 7) |
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Modular (no specific semester) Semester 2 |
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CW 100% |
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Like-for-like reassessment (where allowed by programme regulations) |
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Before taking this unit you must take MN50340 and take MN50341 and take MN50342 and take MN50343 and take MN50344 |
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Aims: This unit aims to equip students with an understanding of the strategic management of product, service and process innovation. It will explore how firms can create and capture value from new ideas, drawing from the experience of successful and unsuccessful innovators. The unit will explore the ways organisations can achieve the commercial potential of new ideas, through investments in R&D and engagement with users, complementors and other external actors. The unit will also examine how organisations can profit from innovative efforts by drawing different mechanisms of appropriating value and taking up strategic positions in innovation eco-systems. Particular attention will be paid new emerging practices, including open innovation. The goal is to explore the ways that innovation management can help to enable organisations - public and private, large and small, manufacturing and services - navigate industrial and technical change and sustain competitive advantage. Learning Outcomes: By the end of this unit students should be able to: * Appraise and interpret different types and degrees of innovation. * Critically evaluate advanced management practices in innovation across multiple sectors and contexts. * Demonstrate an appreciation of the different mechanisms for capturing value from innovation. * Evaluate the skills and capabilities required to manage lead in the design and introduction of new products, processes and services. * Judge the issues faced by large organisations firms in attempting strategic renewal through innovation * Develop strategies to help resolve key challenges of innovation across organizational boundaries and within innovation eco-systems. * Adapt and utilise basic tools and methodologies of innovation management. Skills: Intellectual Skills * the facility to apply subject-specific knowledge into a range of complex situations, taking into account the overall implications for the other areas of the business (T) * a critical awareness of current issues and frameworks in management (T) * the ability to acquire and analyse data, information and situations; to evaluate relevance and validity, and to synthesise it in the context of topical business problems (T/F) Professional Practical Skills * evaluate the current standing of an organization and practically contribute to the attainment of their company's strategies and objectives (F) * operate effectively both independently as well as within teams and assume leadership roles where appropriate (F) Transferable/Key Skills * an openness and capacity to continue learning with the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to the present situations (T/F) Personal/Interpersonal * an ability to manage and work in international teams with an awareness of issues such as culture, gender, etc., to identify learning/working styles and to use these to the benefit of the individual and the team (F) * the facility to communicate including presenting and marketing themselves and their ideas; preparation and production of effective business plans and reports (A) Content: New product and service development, R&D project selection and portfolios, managing creative individuals and teams, lead users, open innovation, innovation and networks, appropriation mechanisms, and innovation eco-systems. |
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MN50597 is Optional on the following programmes:School of Management
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