School of Management, Programme Catalogue 2015/16 |
TMMN-AFM12: MSc Marketing |
Leading to the award of MASTER OF SCIENCE IN MARKETING |
Mode of attendance: Full-time |
Year 1 |
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Semester 1: Taught Units |
Designated Essential Units ![]() |
MN50335 | Advanced advertising theory | 6 Credits |
MN50356 | Marketing to businesses and organisations | 6 Credits |
MN50357 | Marketing and society | 6 Credits |
MN50439 | Strategic marketing | 6 Credits |
MN50582 | Consumer psychology | 6 Credits |
Semester 2: Taught Units |
Optional Units: Select 1 units from the following list: |
MN50182 | Financial management for international business | 6 Credits |
MN50205 | Project management | 6 Credits |
MN50454 | Business in emerging markets | 6 Credits |
MN50480 | Principles of corporate social responsibility | 6 Credits |
MN50550 | Business analytics | 6 Credits |
MN50585 | New product development | 6 Credits |
Designated Essential Units ![]() |
MN50358 | Research methods for marketing | 6 Credits |
MN50360 | Strategic brand management | 6 Credits |
MN50361 | E-marketing | 6 Credits |
MN50487 | International marketing across cultures | 6 Credits |
Dissertation Period: Project/Dissertation Units |
Optional Units: Select 30 credits from the following list: |
MN50425 | Dissertation | 30 Credits |
MN50591 | Marketing report | 6 Credits |
MN50620 | Sustainability and marketing practicum | 24 Credits |