|
 Academic Year: | 2016/7 |
| Owning Department/School: | Department for Health |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Intermediate (FHEQ level 5) |
| Period: |
|
| Assessment Summary: | CW 70%, OR 30% |
| Assessment Detail: |
|
| Supplementary Assessment: |
|
| Requisites: | |
| Description:
| Aims: The aim of this unit is for students to develop a critical understanding of the practices of marketing, advertising, and public relations and their relationship to sport and physical culture. Learning Outcomes: Students completing this unit will be able to: * Explain, from a critical perspective, the influence and impact of the promotional industries on sport and physical culture, and vice versa. * Critically assess the economic, political, cultural, and technological conditions surrounding sport and promotional culture and their relationship to specific promotional practices. * Critically interrogate the relationship between promotional culture, identity, power, (in)equality, and social change. * Identify and critically reflect on the practices used by the promotional culture industries to reach and affect consumer/public opinion. Skills: The following key skills are either taught and / or facilitated (T/F) or assessed (A) in this unit: Written Communication * T/F, A Problem Solving * T/F, A Working Independently * T/F, A Content: * Introduction to sport and promotional culture: key concepts, controversies, and methods. * Advertising sport: historical and contemporary practices; cultural intermediaries; advertising and new media; popular culture and intertextuality. * Marketing sport: sport brands and/in the global marketplace; marketing and celebrity; promotion of sport mega-events. * Sport and public relations: the politics of corporate social responsibility; social movements; consumer/public involvement in promotional campaigns. |
| Programme availability: |
HL20491 is Optional on the following programmes:Department for Health
|
Notes:
|