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 Academic Year: | 2016/7 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Intermediate (FHEQ level 5) |
| Period: |
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| Assessment Summary: | CW 30%, EX 70% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | Before taking this module you must take MN10573 |
| Description:
| Aims: This unit equips students with a theoretical understanding of communications to understand the role and significance of marketing communications for successful marketing practice. Learning Outcomes: At the end of this unit students will be able to: * Understand and critically evaluate core communication theories. * Apply and evaluate marketing communication practices for the development of successful marketing campaigns * Develop appropriate communication strategies to satisfy key marketing objectives. Skills: This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways: * Written communication skills (F/ A) * Independent study skills (F/ A) * Group working skills (F/ A) * Analytical and evaluative skills (F/ A) * Critical reflexivity towards the subject matter (F). Content: * Communication theories * Creativity * Advertising * Sales Promotion * Sponsorship * Public Relations * Direct Marketing * Social Media * Integrated Marketing Communications * Campaign planning X 2. |
| Programme availability: |
MN20607 is Compulsory on the following programmes:School of Management
MN20607 is Optional on the following programmes:School of Management
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Notes:
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