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School of Management, Programme Catalogue 2016/17

TMMN-AFM12: MSc Marketing

Leading to the award of MASTER OF SCIENCE IN MARKETING

Mode of attendance: Full-time

Year 1

Follow this link for further information on the NFAAR NFAAR-PGT assessment regulations::
  • This programme has the following designated alternative programmes (DAPs):
  • Assessment Regulations: Appendix 11 PDF format -requires Acrobat Reader to view
  • Programme progression requirement: not applicable
  • Taught credits: 60; Dissertation/Project credits: 30


Semester 1: Taught Units
Designated Essential Units Click here for further information:
Unit Code
Title
ECTS Credits
MN50335 Advertising theory and practice 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50356 Marketing to businesses and organisations 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50357 Marketing and society 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50439 Strategic marketing 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50582 Consumer psychology 6 credits       [equivalent to 12 CATS credits] Further information on credits


Semester 2: Taught Units
Designated Essential Units Click here for further information:
Unit Code
Title
ECTS Credits
MN50358 Research methods for marketing 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50360 Strategic brand management 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50361 E-marketing 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50487 International marketing across cultures 6 credits       [equivalent to 12 CATS credits] Further information on credits

Optional Units: Select 1 units from the following list:
Unit Code
Title
ECTS Credits
MN50155 Understanding employment law 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50182 Financial management for international business 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50205 Project management 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50480 Principles of corporate social responsibility 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50550 Business analytics 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50585 New product development 6 credits       [equivalent to 12 CATS credits] Further information on credits
MN50649 Design in management 6 credits       [equivalent to 12 CATS credits] Further information on credits


Dissertation Period: Project/Dissertation Units
Optional Units: Select 30 credits from the following list:
Unit Code
Title
ECTS Credits
MN50425 Dissertation 30 credits       [equivalent to 60 CATS credits] Further information on credits
MN50666 Business analysis practicum 24 credits       [equivalent to 48 CATS credits] Further information on credits
MN50667 Business analysis report 6 credits       [equivalent to 12 CATS credits] Further information on credits


Notes:

  • Programmes and units may be changed in accordance with normal University procedures.
  • This programme catalogue is applicable for all years of study for the 2016/17 academic year only. Students continuing their studies into 2017/18 and beyond should not assume that this programme, or its component units, will be delivered in future years in the format displayed here.
  • NFAAR assessment regulations are subject to review and update. Links given here will provide access to the latest versions of NFAAR documentation. The regulations described in this documentation may not necessarily be those which applied in previous academic years. For detailed information on how the NFAAR was applied to this programme in previous academic years, please contact the relevant Director of Studies.
  • Availability of units is subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.