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 Academic Year: | 2017/8 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Honours (FHEQ level 6) |
| Period: |
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| Assessment Summary: | CW30EX70 |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | Before taking this module you must take MN30625 |
| Description:
| Aims: Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. This module is designed apply the theoretical principles of Production Innovation 1 and to integrate students' knowledge from other modules on the degree programme to plan, develop and launch a new product. Learning Outcomes: At the end of this unit students will be able to: * Create and screen innovative ideas * Create a product concept to be launched marketplace. Skills: This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways: * Written communication skills - report writing (F/ A) * Group working skills (F/ A) * Creative, analytical and evaluative skills (F/ A) * Research skills (F/A). Content: * Interpreting a brief * Idea Generation * Brainstorming * Ideomethods * Stage gate models * Product innovation funnel * Idea screening * Prototyping * Research methods for product innovation * Product Launch Planning * Product Launch Strategy. |
| Programme availability: |
MN30678 is Compulsory on the following programmes:School of Management
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Notes:
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