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MN30673: Business and marketing in a digital world

Follow this link for further information on academic years Academic Year: 2019/0
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 30%, EX-TH 70%*
Further information on unit assessment Assessment Detail:
  • Coursework* (CW 30% - Qualifying Mark: 35)
  • Open book examination with a duration of 48 hours* (EX-TH 70% - Qualifying Mark: 35)

*Assessment updated due to Covid-19 disruptions
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN10573 OR take MN20016
Further information on descriptions Description: Aims:
The aim of this unit is to expose students to network society and a range of concepts, models and emerging technologies that shape most aspects of marketing. Students will be encouraged to consider the challenges and opportunities of marketing from a solid theoretical background coupled with practical real-world applications.

Learning Outcomes:
By the end of this unit students will be able to:
* Understand the strategic importance of network society and digital marketing (e.g. the Internet, Social media etc.) for successful business operations.
* Understand, evaluate and apply a range of digital marketing practices to meet specific marketing objectives.
* Understand the opportunities provided to marketers of successful digital marketing practices and their risks.

Skills:
This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills - report writing (F/ A)
* Group working skills (F/ A)
* Analytical and evaluative skills (F/ A)
* Researching skills (F/A)

Content:
This unit must reflect current developments in digital marketing and Internet technology and the content will therefore be reviewed on an annual basis and updated as appropriate. Indicative content includes:
* Digital marketing and Digital marketing planning marketing strategies
* Internet business models
* Consumer e-commerce (e-tailing)
* Business to business e-commerce
* Customer relationship management (CRM)
* Intelligent agent technologies and dynamic pricing
* Electronic payment systems
* Mobile commerce (m-commerce)
* Social media marketing
* Security, privacy and risk.
Further information on programme availabilityProgramme availability:

MN30673 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

MN30673 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 4)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)

Notes: