MN10573: Principles of marketing
![]() | 2019/0 |
![]() | School of Management |
![]() | 6 [equivalent to 12 CATS credits] |
![]() | 120 |
![]() | Certificate (FHEQ level 4) |
![]() |
|
![]() | CW 100%* |
![]() |
*Assessment updated due to Covid-19 disruptions |
![]() |
|
![]() | |
![]() | Aims: In this unit our aim is to introduce students to, and encourage them to critically evaluate, the key principles and practices of marketing. These principles and practices will act as a foundation for pursuing other marketing related courses on the degree programme. Learning Outcomes: At the end of this unit students will be able to: * Understand and critically evaluate core marketing principles. * Apply and evaluate marketing models, theories and concepts commonly used in marketing practice. * Analyse and evaluate contemporary marketing practice * Understand the importance of marketing in advanced industrialized economies. Skills: This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways: * Written communication skills (F/ A) * Independent study skills (F/ A) * Group working skills (F/ A) * Analytical and evaluative skills (F/ A) * Critical reflexivity towards the subject matter (F). Content: * What is marketing? * The Marketing Environment * Segmentation /Targeting/Positioning * Products and Services * Branding * Promotion and Advertising * Pricing * Distribution Strategy * Marketing Planning and Strategy x 2 * Global Issues. |
![]() |
MN10573 is Compulsory on the following programmes:School of Management
|
Notes:
|