ME50360: Creativity and innovation
[Page last updated: 04 August 2021]
Academic Year: | 2021/2 |
Owning Department/School: | Department of Mechanical Engineering |
Credits: | 12 [equivalent to 24 CATS credits] |
Notional Study Hours: | 240 |
Level: | Masters UG & PG (FHEQ level 7) |
Period: |
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Assessment Summary: | CW 100% |
Assessment Detail: |
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Supplementary Assessment: |
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Description: | Aims: * To familiarise the student with the role of creativity in innovation. * To introduce students to a range of creativity tools which take different perspectives on innovation. * To enable students to evaluate and select a tool appropriate for the problem context * To give students experiential learning through the application of creativity tools for innovation. * To challenge the students to conduct an in depth study on an aspect of creativity, looking at both theory and practice. Learning Outcomes: On successful completion of the unit the student will be able to: * Describe the relationship between creativity and innovation. * Describe some of the underlying principles of creativity * Discuss, analyse and critique some of the creativity methods and approaches that are used in industry to deliver innovation. * Select and apply appropriate creative methods for innovation challenges. * Demonstrate the correct use of creativity tools for innovation: reasons for their use; relative strengths and weaknesses; and appropriate context of application; Skills: * engage critically with scientific principles of creativity (T, A) * applying self-direction and originality in application of theory to engineering management problems (F and A) * an ability to manage and work in teams , developing leadership skills and practicing conflict resolution. (F and A) * An ability to handle complexity, uncertainty and ambiguity in engineering problems (F,A) * the facility to communicate including presenting and marketing themselves and their ideas (F and A) Content: Underlying principles of creativity Theories and current research on creativity and innovation; Creative tools for both convergent and divergent thinking. Techniques for product innovation; for example user centred design and product styling. The TRIZ approach to Systematic Innovation including the approach to non technical problems (business and market innovation) A hands-on creativity and innovation activity is run to learn how to select and apply appropriate creative methods to solve technical and business problems. A number of idea-to-innovation case studies are presented from sectors such as: the automotive sector; entrepreneurial start-ups; consulting. |
Programme availability: |
ME50360 is Compulsory on the following programmes:School of Management
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