School of Management, Programme Catalogue 2021/2
TMMN-AFM12: MSc Marketing |
Leading to the award of:
- MASTER OF SCIENCE IN MARKETING
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Mode of attendance: Full-time |
NFAAR-PGT assessment regulations:- This programme has the following designated alternative programmes (DAPs):
- Assessment Regulations: Appendix 11 [pdf].
- Programme progression requirement: not applicable
- Taught credits: 60; Dissertation/Project credits: 30
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Designated Essential Units  : |
Unit Code | Title | ECTS Credits |
| MN50335 | Advertising theory and practice | 6 credits [equivalent to 12 CATS credits] |
| MN50356 | Marketing to businesses and organisations | 6 credits [equivalent to 12 CATS credits] |
| MN50357 | Marketing and society | 6 credits [equivalent to 12 CATS credits] |
| MN50439 | Strategic marketing | 6 credits [equivalent to 12 CATS credits] |
| MN50582 | Consumer psychology | 6 credits [equivalent to 12 CATS credits] |
| Designated Essential Units : |
Unit Code | Title | ECTS Credits |
| MN50358 | Research methods for marketing | 6 credits [equivalent to 12 CATS credits] |
| MN50360 | Strategic brand management | 6 credits [equivalent to 12 CATS credits] |
| MN50361 | E-marketing | 6 credits [equivalent to 12 CATS credits] |
| MN50487 | International marketing across cultures | 6 credits [equivalent to 12 CATS credits] |
| Optional Units: Select 1 unit from the following list: |
Unit Code | Title | ECTS Credits |
| MN50155 | Understanding employment law | 6 credits [equivalent to 12 CATS credits] |
| MN50182 | Financial management for international business | 6 credits [equivalent to 12 CATS credits] |
| MN50205 | Project management | 6 credits [equivalent to 12 CATS credits] |
| MN50480 | Principles of corporate social responsibility | 6 credits [equivalent to 12 CATS credits] |
| MN50550 | Business analytics | 6 credits [equivalent to 12 CATS credits] |
| MN50585 | New product development | 6 credits [equivalent to 12 CATS credits] |
| MN50774 | Defining your career goals | 6 credits [equivalent to 12 CATS credits] |
Dissertation Period: Project/Dissertation Units |
| Optional Units: Select 30 credits from the following list: |
Unit Code | Title | ECTS Credits |
| MN50425 | Dissertation | 30 credits [equivalent to 60 CATS credits] |
| MN50692 | Practicum | 30 credits [equivalent to 60 CATS credits] |
Notes: - Programmes and units may be changed in accordance with normal University procedures.
- This programme catalogue is applicable for all years of study for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this programme, or its component units, will be delivered in future years in the format displayed here.
- NFAAR assessment regulations are subject to review and update. Links given here will provide access to the latest versions of NFAAR documentation. The regulations described in this documentation may not necessarily be those which applied in previous academic years. For detailed information on how the NFAAR was applied to this programme in previous academic years, please contact the relevant Director of Studies.
- Availability of units is subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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