MN20016: Marketing
[Page last updated: 23 August 2022]
| Academic Year: | 2022/23 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Intermediate (FHEQ level 5) |
| Period: |
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| Assessment Summary: | CW 30%, EX 70% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | Before taking this module you must take MN10574 OR take MN10071 |
| Learning Outcomes: | At the end of this modules students will be able to:
* Understand and critically evaluate core marketing principles. * Apply and evaluate marketing models, theories and concepts commonly used in marketing practice. * Analyse and evaluate contemporary marketing practice * Understand the importance of marketing in advanced industrialized economies. |
| Aims: | Marketing is arguably the prime business function as most businesses rely on a foundation of sales, without which there can be little, or no, other managerial activity (e.g. production, HRM, finance, accounting etc.). In this course our aim is to introduce students to, and encourage them to critically evaluate, the key principles and practices of marketing. These principles and practices will act as a foundation for pursuing other marketing related courses on the degree programme. |
| Skills: | * Written communication skills (F/ A) * Independent study skills (F/ A) * Group working skills (F/ A) * Analytical and evaluative skills (F/ A) * Critical reflexivity towards the subject matter (F). |
| Content: | The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* What is Marketing? * The Marketing Environment * Segmentation /Targeting/Positioning * Products vs Services * Branding * Promotion and Advertising * Pricing * Distribution Strategy * Marketing Strategy * Global Issues * Revision. |
| Programme availability: |
MN20016 is Optional on the following programmes:School of Management
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Notes:
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