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MN50358: Research methods for marketing

[Page last updated: 23 August 2022]

Academic Year: 2022/23
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Masters UG & PG (FHEQ level 7)
Period:
Semester 2
Assessment Summary: CW 100%
Assessment Detail:
  • Individual Research Proposal (CW 80%)
  • Presentation (CW 20%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: At the end of this module students will be able to:
* Conduct a literature review
* Write actionable research questions
* Design a research programme
* Understand the strengths and weaknesses of different methods of data collection.

Aims: The aims of this module are to help students to understand the importance of research as an aid to management decision making and to evaluate the relative merits of different types of research. More specifically this module underpins and prepares students to plan, design and conduct their own independent research based project.

Skills:
* Researching skills (T/F/A)
* Written communications skills (A)
* Independent study skills (F/A).

Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Conceptual issues in research
* Conducting a literature review
* Identifying a research question
* Research Design (e.g. experimental/ Case study)
* Secondary Data Sources
* Primary data sources (Quant)
* Primary data sources (Qual)
* Data Analysis and Interpretation
* Presenting research findings.

Programme availability:

MN50358 is a Designated Essential Unit on the following programmes:

School of Management

Notes:

  • This unit catalogue is applicable for the 2022/23 academic year only. Students continuing their studies into 2023/24 and beyond should not assume that this unit will be available in future years in the format displayed here for 2022/23.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.