MN52053: Applied marketing research
[Page last updated: 23 October 2023]
| Academic Year: | 2023/24 |
| Owning Department/School: | School of Management |
| Credits: | 5 [equivalent to 10 CATS credits] |
| Notional Study Hours: | 100 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
- Semester 1
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| Assessment Summary: | CWPF 100% |
| Assessment Detail: |
- Applied Research Project Portfolio (CWPF 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
- Apply key marketing theories and frameworks to real-world business and societal challenges
- Conduct market research for academic and industry audiences
- Interpret and synthesize data systematically and creatively to solve dilemmas
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| Synopsis: | Learn how to design and execute marketing research. You'll develop a broad understanding of how to conduct both quantitative and qualitative research to guide marketing decision-making and to measure the effectiveness of marketing actions. You will focus on theories and practices of exploratory, descriptive, and predictive research approaches.
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| Content: | The key topics covered will be:
- Developing research questions
- Data collection methods
- Data analysis methods
- Interpretation and presentation of results
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| Course availability: |
MN52053 is Compulsory on the following courses:
School of Management
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Notes: - This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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