MN52083: Entrepreneurial innovation and value creation
[Page last updated: 23 October 2023]
| Academic Year: | 2023/24 |
| Owning Department/School: | School of Management |
| Credits: | 15 [equivalent to 30 CATS credits] |
| Notional Study Hours: | 300 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
- Semester 2
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| Assessment Summary: | CWRG 60%, CWVG 40% |
| Assessment Detail: |
- Entrepreneurial Pitch (CWVG 40%)
- Entrepreneurial Business Model (CWRG 60%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
By the end of the course/unit, you will be able to:
- Understand and identify trends that shape the world we live in
- Learn to identify suitable business opportunities
- Develop suitable ideas and business models to exploit identified opportunities
- Be able to assess the desirability, feasibility and viability of different business ideas and models
- Use networking skills to build and validate entrepreneurial ideas
- Communicate entrepreneurial ideas in a compelling and persuasive manner
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| Synopsis: | Learn about the fundamental processes of entrepreneurship: identifying an opportunity, developing a business model to exploit it and pitching the idea in a persuasive way.
You will explore: - how to understand trends - how to search for opportunity ideas- creative processes for generating ideas- how to continuously assess, develop and communicate ideas.
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| Content: | Macro Level Trend Analysis
Opportunity Identification
Design Thinking
Lean Start-up Approach
Business Model Development
Storytelling and Entrepreneurial Pitching
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| Course availability: |
MN52083 is Compulsory on the following courses:
School of Management
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Notes: - This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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