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MN52130: Responsible marketing

[Page last updated: 23 October 2023]

Academic Year: 2023/24
Owning Department/School: School of Management
Credits: 5 [equivalent to 10 CATS credits]
Notional Study Hours: 100
Level: Masters UG & PG (FHEQ level 7)
Period:
Semester 1
Assessment Summary: EXCB 100%
Assessment Detail:
  • Closed-book written examination (EXCB 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: By the end of the unit, you will be able to:
  • Understand the social and ecological consequences of contemporary marketing activities and global capitalism
  • Understand the role marketing strategies play in sustainable societies
  • Transfer theoretical and conceptual knowledge related to responsible marketing to practical contexts
  • Apply and evaluate ethical frameworks in addressing marketing activities
  • Demonstrate advanced cognitive skills of critical thinking, ethical reasoning and synthesis
  • Demonstrate transferable skills such as oral and written communication skills, effective self-management, personal / collective reflection and collaborative learning.



Synopsis: Examine the role and relationship of marketing in society. Through a combination of theoretical reflection and practical discussion You will explore: - the social and environmental criticisms facing marketing - contemporary ethical issues, including ethical consumption - sustainable communication - sustainability marketing - the responsible `marketing mix' - gender, race, and marketing - social marketing

Content: This core unit will cover key concepts that relate to responsible, ethical and sustainable marketing practice. It fosters insight into `micro' conceptions of marketing focussed on the consumer-firm dyad vs. `macro' conceptions that consider a broader range of stakeholders in marketing activity (e.g., government, media, the environment). In doing so, the unit involves exploration and critique of the social and environmental consequences of contemporary marketing and consumption. Through lectures and workshops, you will apply theoretical insight to the evolving practical landscape of marketing, considering topics such as race, gender and sexuality.

Course availability:

MN52130 is Compulsory on the following courses:

School of Management

Notes:

  • This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.