MN12014: Marketing
[Page last updated: 23 October 2023]
| Academic Year: | 2023/24 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Certificate (FHEQ level 4) |
| Period: |
- Academic Year
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| Assessment Summary: | CWRG 30%, EXOB 70% |
| Assessment Detail: |
- Report Group (CWRG 30%)
- Open-Book Exam (EXOB 70%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
- Develop an understanding of the role and practice of marketing as a management function and organisational philosophy;
- explore the principles and practices of developing a marketing mix using theoretical frameworks and analytical tools;
- provide practice in assessing and solving marketing problems using real-world examples;
- lay the foundations for students wishing to take more specialised courses in marketing.
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| Synopsis: | Develop a good understanding of what marketing is and its core principles like conducting analysis, marketing strategy and dealing with the 'marketing mix of product, price, place and promotion. You will explore many examples from businesses and work in teams to apply your learnings into practice.
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| Content: | 1. General overview of the marketing principles and practice
2. Marketing Environment and Information
3. Customer Insight
4. Consumer and Business Markets/Buying Behaviour
5. Market Segmentation, Targeting and Positioning
6. Marketing Mix: Product
7. Marketing Mix: Price
8. Marketing Mix: Place
9&10. Marketing Mix: Promotion
11. Social responsibility and Ethics.
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| Course availability: |
MN12014 is Compulsory on the following courses:
School of Management
- UMMN-AKB13 : BSc(Hons) International Management with year abroad (Year 1)
- UMMN-AFB14 : BSc(Hons) Management (Year 1)
- UMMN-AKB15 : BSc(Hons) Management with Marketing with work placement (Year 1)
- UMMN-AKB14 : BSc(Hons) Management with work placement (Year 1)
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Notes: - This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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