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Course & Unit Catalogues


HL20545: Sport marketing and promotions

[Page last updated: 19 August 2024]

Academic Year: 2024/25
Owning Department/School: Department for Health
Credits: 10 [equivalent to 20 CATS credits]
Notional Study Hours: 200
Level: Intermediate (FHEQ level 5)
Period:
Academic Year
Assessment Summary: OT 40%, PR 60%
Assessment Detail:
  • Coursework (OT 40%)
  • Group Presentation (PR 40%)
  • Individual Reflection Presentation (PR 20%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: 1. Analyse advanced issues and topics pertaining to sport marketing and promotions
2. Analyse and apply relevant social sciences theories and concepts in examining the practice and implications of sport marketing and promotions
3. Analyse and apply ideas from reputable academic (e.g., scholarly journals) and non-academic (e.g., corporate reports) sources in examining sport marketing and promotions from historical and contemporary perspectives
4. Articulate advanced issues, theories, principles, and perspectives relevant to sport-marketing and promotion research projects to intended audiences, such as academics, consumers and clients, using appropriate technologies.
5. Identify and make use of team-working skills to tackle and present a group research activity
6. Strengthen, refine, and discuss informed opinions on sport marketing and promotions.


Aims: The aim of this unit is enable a critical understanding of promotional culture (i.e., marketing, advertising, and public relations), and to allow practical experience in creating promotional campaigns and/or materials.

Skills: Effectively manage time, resources, responsibilities, and changing contexts to meet personal goals and course requirements.
Take initiative in identifying problems and formulating solutions.
Effectively utilise contemporary information and communication technologies (ICTs).
Reflect on and constructively utilise feedback to facilitate learning.
Demonstrate awareness of employment pathways and opportunities relevant to the course.

Content: Sport and promotional culture; marketing, advertising, and public relations; branding; marketing and political economy; history of advertisements; corporate social responsibility; codes of conduct; marketing techniques (e.g., cause-related, ambush); activism and counter-culture; place and identity; sport marketing and new media; event marketing; consumer experience; careers in sport marketing and promotions.

Course availability:

HL20545 is Optional (DEU) on the following courses:

Department for Health
  • UHHL-AFB24 : BSc(Hons) Sport Management & Coaching (Year 2)
  • UHHL-AKB24 : BSc(Hons) Sport Management & Coaching with Professional Placement (Year 2)

Notes:

  • This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.