HL50603: Sport marketing and promotional culture
[Page last updated: 14 August 2024]
| Academic Year: | 2024/25 |
| Owning Department/School: | Department for Health |
| Credits: | 15 [equivalent to 30 CATS credits] |
| Notional Study Hours: | 300 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
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| Assessment Summary: | CW 50%, OT 50% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | |
| Learning Outcomes: |
At the completion of this unit the student will be able to:
* Explain, from a critical perspective, the influence and impact of the promotional industries on sport and physical culture, and vice versa (K1). * Critically assess the economic, political, cultural, and technological conditions surrounding sport and promotional culture and their relationship to specific promotional practices (K1; K3). * Identify and critically reflect on the practices used by the promotional culture industries to reach and affect consumer/public opinion (i2). * Apply common marketing principles and methods in a sport management context (P2). * Demonstrate a critical understanding of the principles of building brands and implementing promotion and advertising activities (K1; i3; i5) * Identify key components of a marketing plan (i2). |
| Aims: | This unit aims to introduce the concepts, analyses and activities that comprise marketing management, and provide practice in assessing and solving marketing problems. In addition, the unit aims to develop a critical understanding of the practices of marketing, advertising, promotions and publication relations and their relationship to sport and sporting organisations. |
| Skills: | * Analyse the relationship between an organisation and its market * Apply and criticise models commonly used in the marketing profession Professional Practical Skills: * Recognise and evaluate elements of a marketing plan * Written and oral communication * Team building and management * reflection on own strengths and weaknesses. |
| Content: | Media; Promotional Culture; Branding; Marketing (fundamentals of the theory and practice of marketing, Consumer behaviour, B2B and services buying behaviour, market segmentation and positioning); Public Relations; Event Management; globalisation theories; relations of global sport production; sport and the global economy; sport and sustainable cities; sport and labour migration; commodity chains. |
| Course availability: |
HL50603 is a Must Pass Unit on the following courses:Department for Health
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