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MN52059: Commercialising new technology

[Page last updated: 15 August 2024]

Academic Year: 2024/25
Owning Department/School: School of Management
Credits: 5 [equivalent to 10 CATS credits]
Notional Study Hours: 100
Level: Masters UG & PG (FHEQ level 7)
Period:
Semester 2
Assessment Summary: CWES 70%, CWOG 30%
Assessment Detail:
  • Discussion of a commercialisation process (CWES 70%)
  • Presentation of a commercialisation plan (CWOG 30%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes:
  • Discuss the range of mechanisms through which different technologies can generate commercial value
  • Describe the role of intellectual property in determining appropriate commercialisation strategies
  • Compare and evaluate tools for understanding new markets and how to operate in markets for technology
  • Develop and assess strategies to effectively bring new technologies to markets.



Synopsis: Learn how to develop an idea into a business concept and a marketable product. You will learn techniques and tools necessary to analyse the different pathways for new technologies to be effectively commercialised.

Content: The ability to realise meaningful commercial value from new technologies is a core source of advantage for individual entrepreneurs, organisations, and national/regional economies. This unit serves as a practical introduction to key commercialisation concepts and tools, equipping students with an understanding and appreciation of the potential pathways for new technologies to create value. Students will consider a range of strategic issues in the commercialisation of technology, as well as the practical challenges of understanding and developing markets for these new technologies.

Course availability:

MN52059 is a Designated Essential Unit on the following courses:

Department of Life Sciences

MN52059 is Compulsory on the following courses:

Department of Mechanical Engineering School of Management

MN52059 is Optional on the following courses:

School of Management

Notes:

  • This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.