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MN20811: Marketing

[Page last updated: 09 August 2024]

Academic Year: 2024/25
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Intermediate (FHEQ level 5)
Period:
Semester 2
Assessment Summary: EXOB 100%
Assessment Detail:
  • MN22171 Open-book written examination (EXOB 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: In taking this module you cannot take MN20073
Learning Outcomes:
  • Develop an understanding of the role and practice of marketing as a management function and organisational philosophy;
  • explore the principles and practices of developing a marketing mix using theoretical frameworks and analytical tools;
  • provide practice in assessing and solving marketing problems using real-world examples;
  • lay the foundations for students wishing to take more specialised courses in marketing.



Synopsis: Develop a good understanding of what marketing is and its core principles like conducting analysis, marketing strategy and dealing with the marketing mix of product, price, place and promotion. You will explore many examples from businesses and work in teams to apply your learnings into practice.

Content: 1 General overview of the marketing principles and practice 2. Marketing Environment and Information 3. Customer Insight 4. Consumer and Business Markets/Buying Behaviour 5. Market Segmentation, Targeting and Positioning 6. Marketing Mix: Product 7. Marketing Mix: Price 8. Marketing Mix: Place 9&10. Marketing Mix: Promotion 11. Social responsibility and Ethics

Course availability:

MN20811 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.

MN20811 is Optional on the following courses:

Department of Chemistry

Notes:

  • This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.