MN12013: Introduction to marketing
[Page last updated: 03 June 2024]
| Academic Year: | 2024/25 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Certificate (FHEQ level 4) |
| Period: |
- Academic Year
|
| Assessment Summary: | CWPG 30%, EXOB 70% |
| Assessment Detail: |
- Project output Group (CWPG 30%)
- Open-book written examination (EXOB 70%)
|
| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
|
| Requisites: |
|
| Learning Outcomes: |
Academic knowledge and skills:
- To provide an introduction to the concepts, analyses and activities that comprise marketing management
- To develop an understanding of the role and practice of marketing as a management function and organisational philosophy
- To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions
- To lay the foundations for students wishing to take more specialised courses in marketing
- To develop critical thinking and argumentation skills
Transferable skills:
- Written communication skills
- Time-management skills
- Argumentation
- Group working skills
|
| Synopsis: | Develop a good understanding of what marketing is and its core principles like conducting analysis, marketing strategy and dealing with the 'marketing mix of product, price, place and promotion. You will explore many examples from businesses and work in teams to apply your learnings into practice.
|
| Content: | 1. Introduction to Marketing
2. Strategic Marketing Planning & the Marketing Environment
3. Consumers & Buying Behaviour: Consumer "Black Box"
4. Segmentation, Targeting and Positioning
5. Strategic Branding and Brand Management
6. Products and Services
7. New Product Development & Lifecycles
8. Pricing
9. Place (distribution)
10. Advertising & PR
11. Marketing in Society.
|
| Course availability: |
MN12013 is Compulsory on the following courses:
School of Management
|
Notes: - This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
|
