MN22222: Brand management
[Page last updated: 15 August 2024]
| Academic Year: | 2024/25 |
| Owning Department/School: | School of Management |
| Credits: | 10 [equivalent to 20 CATS credits] |
| Notional Study Hours: | 200 |
| Level: | Intermediate (FHEQ level 5) |
| Period: |
- Semester 1
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| Assessment Summary: | CWOG 30%, EXOB 70% |
| Assessment Detail: |
- Group Presentation (CWOG 30%)
- Individual exam (EXOB 70%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
- Apply and critique mainstream approaches to branding.
- Implement contemporary insights concerning branding approaches across product categories.
- Use and critique approaches to managing iconic, retro, and luxury brands.
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| Synopsis: | This unit examines the theories, principles, and practices of branding in contemporary society. It introduces students to the foundations of effective brand management before then providing students with tools at the leading-edge of branding. To do so, the unit uses a combination of case-studies and examinations to assess students learning. In doing so, the unit provides students with a wide-range of tools, approaches and frameworks to successfully a tackle the problems they will face in today's business climate.
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| Aims: | - Apply and critique mainstream approaches to branding.
- Implement contemporary insights concerning branding approaches across product categories.
- Use and critique approaches to managing iconic, retro, and luxury brands.
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| Skills: | - The ability to present effectively and persuasively (T/F/A)
- Applying a wide-range marketing tools to meet a creative brief (T/F/A)
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| Content: | - Why are brands important?
- Brand equity and strategy
- Sensory brands and brand experience
- Brand community
- Brand authenticity
- Iconic brands
- Retro brands
- Luxury brands
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| Course availability: |
MN22222 is Optional on the following courses:
School of Management
- UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 3)
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Notes: - This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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