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Marketing MSc

1 year, starting in September 2025

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society

Key benefits

  • Combine the latest marketing research with industry practice to go beyond the theory
  • Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.
  • Develop skills and knowledge to help you create innovative strategies and solutions desired by employers
  • Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project

Highly-ranked

We're ranked:

We give you the edge

We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one. Find out more about optional activities.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD. Find out more about how we prepare you for career success.

Graduate career data

76% of our 2022 and 2023 graduates had accepted a job offer within three months of completing their degree. View more graduate career data.

Building for the future

Our School of Management building opened in June 2022. The latest technology gives you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork.

Our building encourages engagement with other students and academics. A dedicated Employment Hub provides a space for you to meet and network with our industry partners.

Learning and teaching

You’ll learn from staff with backgrounds and expertise in relevant areas of management. This course has been designed to ensure the available units complement each other to meet its overall aims.

2025/26 Academic Year


Before you apply for a course, please check the website for the most recently published course detail. If you apply to the University of Bath, you will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.

We understand that you will want to know more about the shape of the academic year. We work hard and plan for different scenarios, to be able to welcome you to the University of Bath at the start of each semester.

Course structure

This course lasts 1 year. It starts in September 2025 and ends in 2026. Welcome week starts on 22 September 2025.

Occasionally we make changes to our programmes in response to, for example, feedback from students, developments in research and the field of studies, and the requirements of accrediting bodies. You will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.

Year 1

Semester 1

Compulsory units

  • Applied marketing research

    5 credits

  • Consumer behaviour

    5 credits

  • Contemporary brandscapes

    10 credits

  • Integrated marketing management

    10 credits

  • Responsible marketing

    5 credits

Semester 2

You’ll choose 10 credits of optional units.

Compulsory units

  • Digital marketing society

    5 credits

  • Integrated marketing management

    Continued

  • Marketing communications; strategy and practice

    10 credits

Optional units

  • Analysing grand challenges in business and society

    10 credits

  • Defining your career goals

    5 credits

  • Entrepreneurship and innovation

    5 credits

  • Equality, diversity and inclusion at work

    5 credits

  • Management consulting

    5 credits

  • Managing retail supply chain relationships

    5 credits

  • Managing strategic partnerships

    5 credits

  • Marketing analytics

    5 credits

  • New product development

    5 credits

  • Project management

    5 credits

Summer

You’ll have the flexibility to choose one of three options.

Optional units

  • Dissertation

    30 credits

  • Entrepreneurial project

    30 credits

  • Practice track

    30 credits

Learning and assessment

You’ll be taught and assessed by a variety of methods and it will vary between units. These methods are designed to promote in-depth learning and understanding of the subject.

Learning

You will experience a variety of teaching methods including:

  • interactive lectures
  • case studies
  • seminar presentations
  • group project work

Specialists from our Careers Service, Academic Skills Centre and Library offer a range of personal development opportunities. There are more options available through the Students’ Union.

Assessment

  • Coursework
  • Presentations
  • Written examination

These lists are to give you an idea of some, but not all, of the learning and assessment methods used on this course. They are not exhaustive lists and methods are subject to change.

Learning and teaching

Overall workload

Your overall workload consists of class contact hours, independent learning, and assessment activities. The balance of these elements within your overall workload may vary depending on the units you choose.

Contact hours

Timetabled contact hours, which can be made up of lectures, seminars, and tutorials, vary throughout your course and between courses but are typically between 10 and 16 hours a week during the taught semesters.

Additional briefing sessions will be provided to help you prepare for the dissertation/practice track period and as part of the co-curricular offering of live projects. (See below for the co-curricular offering.) You will receive direct guidance from an allocated member of academic staff for your dissertation/practice track activity.

Independent learning

As well as timetabled contact hours, you're expected to undertake independent learning and assessment. Typically, this might be around 25 - 30 hours per week, and include individual research, reading journal articles and books, working on individual and group projects, preparing coursework, presentations, or revising for exams.

Assessment breakdown

You will experience a broad balance between different forms of assessment: individual and group assignments, as well as examinations. The work required may include written submissions, live presentations, and recorded videos. Assessment on the course has been designed to support your professional development in important business skills.

The final degree grade is determined by a weighted average of the taught semesters (two thirds) and the dissertation/practice activity (one third).

We can make reasonable adjustments to assessment procedures for students with disabilities. Take a look at our Disability Service’s pages for information.

Recognition of professional qualifications


As well as being recognised as a higher academic qualification, a number of our degrees are also accredited by professional bodies in the United Kingdom. An accredited degree may entitle you to work in a specific profession within the UK, and abroad (where there are reciprocating arrangements with professional bodies in other countries).

The requirements to practise a profession vary from country to country. If you wish to practise your profession outside the United Kingdom, you are advised to confirm that the UK professional qualification you seek is valid in the country in which you are intending to work.

A headshot of Dikshant Arora
‘My lecturers were exceptional, not only during lectures but also in providing support outside of class.’
Dikshant Arora MSc in Marketing (Graduating year, 2023)

Entry requirements


Origin of qualifications

British qualifications

Type of degree

2:1 (or its international equivalent) in your undergraduate degree.

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

IELTS

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

Read more on the IELTS website.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

Read more about alternative language tests.

If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Combined offers

If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.

Five-week course

An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.

Ten-week course

An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.

Find out more about combined offers.

Fees and funding

Fees and funding information for Marketing MSc

Fees

Your tuition fees and how you pay them will depend on whether you are a Home or Overseas student.

Learn how we decide fee status

Extra costs

All School of Management MSc courses have a £60 application fee. Do not pay the fee until you have completed your application. You can pay the fee using the University’s online payment system.

If we offer you a place on a course, you will need to pay a £1,500 deposit to secure it.

How to pay

Tuition fee loans

If you are studying a postgraduate course, you may be able to take out a loan for your tuition fees and living costs.

Read more about tuition fee loans

Scholarships and bursaries

MSc scholarships

A range of scholarships are available with varying award amounts, with over 50 scholarships available.

Read more about scholarships

Other payment options

You can pay your tuition fees by Direct Debit, debit card, credit card or bank transfer. You may also be eligible for a student loan to help you pay your fees.

Read more about your payment options

Budgeting

As well as the cost of books, you will also need to cover the cost of scanning and photocopying. You should budget at least £100 for this.

Some courses involve engagement away from the University campus, and you may be required to pay some or all of the costs for these optional events.

Application information


  • Course title
    Marketing
  • Final award
    MSc
  • Mode of study
    Full-time
  • Course code
    TDUMN-MK01
  • Department
  • Location
    University of Bath
    Claverton Down, Bath BA2 7AY
  • Home application deadline
    31 August 2025

    We recommend you apply early as we may close applications before the deadline if a course is full.

  • Overseas application deadline
    30 June 2025

    We recommend you apply early as we may close applications before the deadline if a course is full. We may consider late applications but if you need a Student Visa to study in the UK, you will need time to apply for and receive your visa to be in the UK by the start of the course.

  • Application eligibility
    Home and Overseas students are eligible to apply
  • Regulator

Course enquiries


Apply for 2025 entry