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How the Digital Content team can help you

We develop content for the University website and student recruitment marketing. We also offer support, guidance, and advice on digital content best practice.

Our team of content designers can help you:

  • get a better understanding of your users - what they do and what they want
  • plan digital objectives that match your users' needs as well as yours
  • plan, design, and create new digital content
  • make sure your content meets required accessibility standards
  • set and monitor performance measures

Email us at beta-content@bath.ac.uk if you have any questions about content.

If you need support or guidance on any digital project, we can help you from the planning stages through to creating your content and maintaining it.

Workshops

Our team runs workshops on:

  • user stories and user journey planning
  • creating content
  • advice for working on your existing content

We can also run tailored workshops, so get in touch and let us know what you need.

Running projects

Our content designers can spend time with you, advising and helping you to set up and run your project, including:

  • how to use collaborative tools
  • how to resource your project
  • how to manage your workload with editorial calendars and project management tools
  • pair writing

If you struggle to write content that meets our Editorial style guide and fits our content types, contact us to book a pair writing session. We can spend time with your subject expert to co-create content or talk you through using this method yourself.

Digital accessibility testing

Our team can test your digital content to check if it meets the internationally recognised Web Content Accessibility Guidelines.

We run the tests using a combination of automated testing tools and manual testing. The tests look at whether:

  • pages are well-structured and easy to navigate
  • page titles are clear and descriptive
  • images have correct alt text
  • videos need captions or a transcript
  • links are working and have clear descriptions

When we've completed the testing, we'll send you a report detailing any accessibility issues and explaining how you can fix them.

Reviews and feedback

If you just need someone to review and feed back on your content, we can provide guidance and advice.

Contact us

Please get in touch if you have any questions or want to discuss working with us.


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