Masters dissertations
MSc Management
To what extent does the factors of consumer brand perception affect their purchase decision of luxury fashion brands in India.
Saurabh Khandelwal, 2020
IMPACT OF SOCIAL MEDIA FASHION INFLUENCERS ON INDIAN CONSUMER DECISION MAKING PROCESS
Aryaman Choksi, 2020
What are the determinants of young consumers' demand for ethical banking?
Ben Lillistone, 2020
A QUALITATIVE RESEARCH STUDY INVESTIGATING PSYCHOLOGICAL CONTRACT MANAGEMENT IN HEALTH AND FITNESS CLUBS
Benn Morris, 2020
Chinese Foreign Direct Infrastructure investment in Sub-Saharan Africa The case of the Standard-Gauge Railway Kenya from the perspective of HostCountry Nationals
Christopher Barry, 2020
Are Netflix Originals Really "Original"? An Analysis of Netflix Content Strategy - Data-driven Approach
Hsi Cheng Yun, 2020
Customers' Perception of Corporate Social Responsibility (CSR) and Impact on Purchase Intention and Behavior: A Study on FMCG Industry in China
Shihui Liao, 2020
How effective of influencers marketing in the digital era: The different effectiveness between Celebrities-influencer, Macro-influencer and Microinfluencer towards customers’ travel intention in the tourism industry in Thailand.
Arpapat U-chupala, 2020
Investigating Measures of Supply Chain Resilience Using Arena Simulation and Real World Data.
Giovanni Di Martino, 2020
Service Failure and Recovery in the Airline Industry- An Indian Customer’s Perspective
Damini Tandon, 2020
Individualism vs Collectivism: A cross-cultural study of consumers’ attitudes towards retail website functionalities
, 2020
A systematic literature review exploring the relationship between supplier labour condition improvements and buyer benefits
Laura Gilmore, 2020
Sustainable transport in developing countries: The case study of electric vehicle adoption in Bangkok, Thailand
Pichet Neerapitak, 2020
The Impact of Brexit on the Temporary Recruitment Sector in the UK: A Case Study of The Best Connection Group Ltd
Roxanne Sweeney, 2019
An Exploration into the Impact of Consumer Age and Gender on the Success of Sports Sponsorship and Endorsements in Enhancing Brand Image
Rosey Smythe, 2019
What is the role of firms in ensuring the ethical use of facial recognition technology? An exploratory study of facial recognition technology ethics.
Simon Dennis, 2019
Are the Perceptions and Emotions of Instagram Users Affected by Influencers' Authentic Positioning?
AMY INGLIS, 2019
An Investigation into the Behavioural Effect of Cause-Related Marketing on Consumers
Jack Davies, 2019
AN INVESTIGATION INTO THE IMPACT OF COPORATE SPONSORSHIPS ON ATHLETIC DEVELOPMENT
Steffan Osman-Wiggan, 2019
Investigating the Involvement of Information Disclosure and Investor Sentiment in Initiating Hot Issue Markets within Individual Industries in the United States
Brittany Miller, 2019
A holistic investigation into the brand equity of KPMG and possible CBBE inter-dimensional synergies
David Goodwin, 2019
Social Media Influencer Advertising: The Attributes and Their Effectiveness on the Purchase Intention of Millennials in China
Yishu Liu, 2019
How does social media engagement impact the relationship between attendees and music festival brands?
Dafni Kampani, 2019
Which are the most effective strategies at using build to rent schemes to drive value for developers and support UK housing issues?
Talbot Samuel, 2019
A Comprehensive Exploration of Digital and Traditional Business Models through the Lens of Disruptive and Incremental Innovation - A systematic Review of the Evidence
Lila Tienabeso, 2019
Gender Discrimination and Age Discrimination in Workplace
Fangzhu Wu, 2019
Business Ethics: The Impact of Unethical Business Behaviour on a Firm's Financial Performance
Nat Ratapipat, 2019
Immunization with the Nelson-Siegel Model -- Implementation and Calibration
Jiawei Yang, 2019
The Influence of Executives Compensation on Real Activity Earnings Management - an Empirical Research on Chinese Stock Market
Xuefei Tang, 2019
How do top executives' compensation affect the corporate performance in China?
ZHANG Miao, 2019