School of Management, Programme Catalogue 2007/08 |
TMMN-AFM12: MSc Marketing |
Mode of attendance: Full time |
Year 1, Semester 1 |
| Mandatory units |
| MN50188 | Digital marketing and integrated marketing communications | 6 Credits |
| MN50336 | Marketing in context | 6 Credits |
| MN50355 | Marketing to consumers | 6 Credits |
| MN50356 | Marketing to businesses and organisations | 6 Credits |
| MN50357 | Marketing and society | 6 Credits |
Year 1, Semester 2 |
| Mandatory units |
| MN50358 | Research methods for marketing | 6 Credits |
| Optional Units: Select 4 Unit(s) from the following list: |
| MN50285 | Data analysis for marketing decisions | 6 Credits |
| MN50335 | Advanced advertising theory | 6 Credits |
| MN50360 | Strategic brand management | 6 Credits |
| MN50361 | E-marketing | 6 Credits |
| MN50370 | Readings in marketing theory and practice | 6 Credits |
| MN50406 | Financial management for marketing | 6 Credits |
| MN50407 | Global marketing | 6 Credits |
Year 1, Dissertation Period |
| Mandatory units |
| MN50178 | Dissertation | 30 Credits |