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2014/5 |
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School of Management |
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6 |
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Intermediate (FHEQ level 5) |
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Semester 1 |
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CW 30%, EX 70% |
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Like-for-like reassessment (where allowed by programme regulations) |
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In taking this unit you cannot take MN20016 and before taking this unit you must take MN10079 or (take ES10002 and take MN10311) |
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Aims: This module aims to: Provide an introduction to the concepts, analyses and activities that comprise marketing management. To develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing. Learning Outcomes: After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan. Skills: Develop the ability to conceptualize marketing problems by using a series of analytical tools. Develop the ability to plan and rationalize marketing activities Develop presentation skills in the classroom. Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics: * Introduction to Marketing Concepts * Segmentation * Targeting/Positioning * Marketing Planning & Writing Marketing Plans * Branding * Pricing * Marketing Strategy * Product Policy & NPD * Promotion and Advertising * Distribution Strategy * Information and Research * Revision. |
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MN20081 is Compulsory on the following programmes:School of Management
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