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MN30372: Social marketing

Follow this link for further information on academic years Academic Year: 2014/5
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 30%, EX 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take MN20016 or take MN20081
Further information on descriptions Description: Aims:
This unit is designed to introduce students to the theories and practice of social marketing. That is, the use of marketing theories and concepts to achieve specific behavioural changes that have social and individual benefits.

Learning Outcomes:
At the end of this unit students will be able to:
1) Understand the need for Social Marketing and its relationship with commercial marketing.
2) Understand theories of behavioural change and how to apply theories of behavioural change in a social marketing context.
3) Apply theories of behavioural change to contemporary issues and develop a social marketing campaign that will influence voluntary behavioural change in others.

Skills:
The ability to engage in a critical discourse about contemporary issues of social marketing will be developed and moderated (T, F, A). Presentation skills will be assessed (A).

Content:
What is social marketing?
Theories of Behaviour Change 1
Theories of Behaviour Change 2
Researching Social Issues 1
Research Social Issues 2
Identifying Social problems
Planning a Social Marketing Campaign
Implementing a social marketing campaign
Assessing the effectiveness of a social marketing campaign
Communications and Persuasion in Social Marketing.
Further information on programme availabilityProgramme availability:

MN30372 is Optional on the following programmes:

School of Management
  • UMMN-AFB02 : BSc(Hons) Accounting and Finance (Year 3)
  • UMMN-AKB02 : BSc(Hons) Accounting and Finance with Year long work placement (Year 4)
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 4)
  • UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
  • UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
  • UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)

Notes:
* This unit catalogue is applicable for the 2014/15 academic year only. Students continuing their studies into 2015/16 and beyond should not assume that this unit will be available in future years in the format displayed here for 2014/15.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.