MN22171: Marketing
[Page last updated: 03 June 2024]
| Academic Year: | 2024/25 |
| Owning Department/School: | School of Management |
| Credits: | 5 [equivalent to 10 CATS credits] |
| Notional Study Hours: | 100 |
| Level: | Intermediate (FHEQ level 5) |
| Period: |
- Semester 2
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| Assessment Summary: | EXOB 100% |
| Assessment Detail: |
- Open-book written examination (EXOB 100%)
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| Supplementary Assessment: |
- Like-for-like reassessment (where allowed by programme regulations)
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| Requisites: |
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| Learning Outcomes: |
- Develop an understanding of the role and practice of marketing as a management function and organisational philosophy;
- explore the principles and practices of developing a marketing mix using theoretical frameworks and analytical tools;
- provide practice in assessing and solving marketing problems using real-world examples;
- lay the foundations for students wishing to take more specialised courses in marketing.
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| Synopsis: | Develop a good understanding of what marketing is and its core principles like conducting analysis, marketing strategy and dealing with the marketing mix of product, price, place and promotion. You will explore many examples from businesses and work in teams to apply your learnings into practice.
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| Content: | 1 General overview of the marketing principles and practice
2. Marketing Environment and Information
3. Customer Insight
4. Consumer and Business Markets/Buying Behaviour
5. Market Segmentation, Targeting and Positioning
6. Marketing Mix: Product
7. Marketing Mix: Price
8. Marketing Mix: Place
9&10. Marketing Mix: Promotion
11. Social responsibility and Ethics
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| Course availability: |
MN22171 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.
MN22171 is Compulsory on the following courses:
Department of Chemistry
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biochemistry and Pharmacology) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biochemistry and Pharmacology) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biochemistry and Pharmacology) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biology and Pharmacology) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Pharmacology) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Pharmacology) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Chemistry and Physics) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Chemistry and Physics) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Chemistry and Physics) with professional placement (Year 2)
MN22171 is Optional on the following courses:
Department of Chemistry
- USCH-AFB22 : BSc(Hons) Chemistry with Management (Year 2)
- USCH-AKB22 : BSc(Hons) Chemistry with Management with professional placement (Year 2)
- USCH-AKB22 : BSc(Hons) Chemistry with Management with study abroad (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biochemistry and Chemistry) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biochemistry and Chemistry) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biochemistry and Chemistry) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biochemistry and Pharmacology) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biochemistry and Pharmacology) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biochemistry and Pharmacology) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biology and Chemistry) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Chemistry) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Chemistry) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biology and Pharmacology) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Pharmacology) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Pharmacology) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Biology and Physics) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Physics) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Biology and Physics) with professional placement (Year 2)
- USSC-AFB10 : BSc(Hons) Natural Sciences (Chemistry and Pharmacology) (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Chemistry and Pharmacology) with Study year abroad (Year 2)
- USSC-AKB10 : BSc(Hons) Natural Sciences (Chemistry and Pharmacology) with professional placement (Year 2)
- USCH-AFM22 : MSci(Hons) Chemistry with Management (Year 2)
- USCH-AKM22 : MSci(Hons) Chemistry with Management with professional placement (Year 2)
- USSC-AFM10 : MSci(Hons) Natural Sciences (Biochemistry and Chemistry) (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biochemistry and Chemistry) with professional placement (Year 2)
- USSC-AFM10 : MSci(Hons) Natural Sciences (Biochemistry and Pharmacology) (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biochemistry and Pharmacology) with Study year abroad (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biochemistry and Pharmacology) with professional placement (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biochemistry with Chemistry stream) with Study year abroad (Year 2)
- USSC-AFM10 : MSci(Hons) Natural Sciences (Biology and Chemistry) (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biology and Chemistry) with Study year abroad (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biology and Chemistry) with professional placement (Year 2)
- USSC-AFM10 : MSci(Hons) Natural Sciences (Biology and Pharmacology) (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biology and Pharmacology) with Study year abroad (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Biology and Pharmacology) with professional placement (Year 2)
- USSC-AFM10 : MSci(Hons) Natural Sciences (Chemistry and Pharmacology) (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Chemistry and Pharmacology) with Study year abroad (Year 2)
- USSC-AKM10 : MSci(Hons) Natural Sciences (Chemistry and Pharmacology) with professional placement (Year 2)
Department of Psychology
- UHPS-AFB10 : BSc(Hons) Psychology (Year 2)
- UHPS-AKB10 : BSc(Hons) Psychology with work placement (Year 2)
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Notes: - This unit catalogue is applicable for the 2024/25 academic year only. Students continuing their studies into 2025/26 and beyond should not assume that this unit will be available in future years in the format displayed here for 2024/25.
- Courses and units are subject to change in accordance with normal University procedures.
- Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
- Find out more about these and other important University terms and conditions here.
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