The single most important action for a user to take on the page.
<!-- Primary call to action -->
<div class="call-to-action text-center small-padding">
<div class="row column">
<div class="flex-wrapper">
<div class="single-item">
<p>Lorem ipsum dolor sit amet consectetur</p>
<a href="http://www.bath.ac.uk" class="button" id="cta-bottom">Button text</a>
<span class="cta-details">Related information text</span>
</div>
</div>
</div>
</div>